年度101
論文名稱A Clash of Personality? The Impact of Consumer Personality on Brand Personality and Word-of-Mouth: Generation as the Moderator
會議名稱2012 International Conference on Sustainable Innovation; 2012 International Conference on Sustainable Innovation
會議開始時間2012-10-29
全部作者Liao, Shu-Hsien
備註會議論文