年度102
論文名稱Exploring the Influence of Green Advertising on Consumers' Personality based on Green Wash and Green Consumer Confusion
會議名稱17th European Conference on Personality (ECP17)
會議開始時間2014-07-15
全部作者Wang, Shih Jung;Chen, Shui Lien;Wu, Ho Yu;Hsu, Tsai-Lin;Chen, Liu Ken
備註會議論文