年度101
論文名稱The Effects of values on brand image and purchase intentions: generation as the moderator", The 2013 International Conference on Business and Information (BAI2013)
會議名稱The 2013 International Conference on Business and Information (BAI2013); The 2013 International Conference on Business and Information (BAI2013)
會議開始時間2013-07-07
全部作者Chung, Y.C.; Liao, Shu-hsien; Li, Y.H.
備註會議論文