年度100
論文名稱A Clash of Personality? The Impact of Consumer Personality on Brand Personality and Word-of-Mouth: Generation as the Moderator
會議名稱International Conference on Sustainable Innovation (ICoSi 2012) and 3rd International Joint- Seminar (IJS 2012); International Conference on Sustainable Innovation (ICoSi 2012) and 3rd International Joint- Seminar (IJS 2012)
會議開始時間2012-03-19
全部作者Liao, Shu-hsien; Chung, Y.C.; Lin, K.Y.
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