年度100
論文名稱Impact of endorser expertise and attractiveness on customer WOM: Evidence from 2010 Taipei International Flora Exposition
會議名稱The Proceedings of IAM2012; 2012 International Conference on Innovation and Management
會議開始時間2012-07-15
全部作者Hsu, Wei-hung; Chen, Shui-lien; Tsao, Hao-hsiang; Chang, Yu-ping
備註會議論文