年度104
等級EI
論文名稱A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: Generation as the moderator
全部作者Shu-Hsien Liao; Yu-Chun Chung; Keng-Yi Lin
卷數International Journal of Services Technology and Management 21(1-3), p.111-126
ISSN(ISBN)1460-6720
使用語言英文
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