年度95
論文名稱Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwa
全部作者Cheng, Julian Ming-Sung; Chen, Lily Shui-Lien; Lin, Julia Ying-Chao ; Wang, Edward Shih-Tse
卷數Journal of Product and Brand Management 16(6), pp.368-376
ISSN(ISBN)1061-0421
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