年度90
論文名稱The effects of advertising messages about a non-target product on the evaluation of a target product: An experimental study
全部作者張紘炬; Chang, Horng-jinh; 黃志文; Huang, Chih-wen; Tai, Ai-ping
卷數International Journal of Management 19(2)pt.1, pp.248-257
ISSN(ISBN)0813-0183
使用語言英文
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