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學術成果

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期刊論文
學年度104
論文名稱(篇名)A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: Generation as the moderator
期刊名International Journal of Services Technology and Management 21(1-3), p.111-126
出版日期2015-10-01
作者中文名廖述賢
作者英文名SHU-HSIEN LIAO
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