Faculty and staff

Seminar paper
Entry Year103
Paper title (chapter)A survey of brand personality research (1984-2013)
Name of conference2014 International Symposium on Business and Management - Fall Session (ISBM 2014 – Fall Session)
Conference starting time2014-11-12
Conference closing time2014-11-14
Year of publication2014
Name of author (Chinese)SHU-HSIEN LIAO
Name of author (English)SHU-HSIEN LIAO
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